Africa Cup of Nations Revenue Up 90% as CAF Expands Sponsors and Media Rights for Morocco Finals
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CAF attributed the gain to a broader set of commercial partners, wider distribution of media rights, and expansion into new markets, particularly in Asia.
The governing body said the sponsor portfolio has grown steadily, with the number of commercial partners increasing from nine at the 2021 tournament to 17 at the 2023 finals in Ivory Coast.
For the 2025 edition in Morocco, CAF said it has continued to add partners and now counts 23 sponsors, which it said reflects both new global brands joining and existing partners renewing.
CAF said the sponsor expansion supported the tournament’s commercial appeal and return-on-investment proposition for partners, reinforcing its ability to monetise the competition through sponsorship and media-rights growth.
CAF’s financial statements released at its congress last year reported $96 million in net contract revenues from the last Cup of Nations, and its annual report forecast the tournament in Morocco would contribute $114 million in net profit.
