Seychelles Strengthens Presence in China with Strategic 2025 Tourism Roadshow
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Tourism Seychelles has reaffirmed its strategic focus on the Chinese market with the successful conclusion of its 2025 Tourism Roadshow, conducted from 18–25 June. The initiative marks a renewed commitment to strengthening tourism ties between Seychelles and China, in line with evolving travel trends and growing outbound demand from Chinese tourists.
The roadshow engaged key tourism industry stakeholders from both countries. Notable participants included major hospitality brands such as Anantara Maia Seychelles, Avani+ Barbarons, Constance Ephelia, and Constance Lemuria, as well as leading tour operators like Creole Travel Services, Mason’s Travel, SeyYeah, and China Youth Travel Services. Airline partners—including Sichuan Airlines, Emirates, and Ethiopian Airlines—also played a crucial role.
The presence of Mrs Anne Lafortune, Ambassador of Seychelles to China, added diplomatic weight to the event, highlighting the strong bilateral relations and expanding cultural exchanges.
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Spearheaded by Jean-Luc Lai-Lam, Tourism Seychelles' Director for China, and Yu Sen, Senior Marketing Executive, the team led roadshow events across Shenzhen, Chengdu, Beijing, and Shanghai. Their aim was to elevate Seychelles’ profile as a premium, exotic destination tailored to the Chinese traveller.
The timing of the roadshow coincides with the upcoming launch of seasonal direct flights from Chengdu by Sichuan Airlines starting July 2025, and expanded daily services from Shenzhen and Hangzhou by Emirates. These developments are poised to improve accessibility and stimulate travel interest.
“We’re seeing a 45% year-on-year rise in Chinese arrivals,” said Lai-Lam. “With robust air connectivity and the enduring support of our partners, we expect sustained growth in this vital market.”
Bernadette Willemin, Director-General for Marketing at Tourism Seychelles, echoed this optimism. “China is a priority market in our global strategy. Through deeper engagement, cultural cooperation, and infrastructure enhancements, we aim to ensure Seychelles remains a preferred destination for high-value Chinese travellers.”
The roadshow served as a platform to reinforce business relationships, showcase new experiences, and strengthen Seychelles’ image as a luxurious, nature-rich, and authentic island paradise.
