

Quidah is an online platform that connects investors with curated opportunities and expert insights on Africa’s emerging markets, while offering businesses promotional services, partnership facilitation, and market intelligence to attract capital and grow their operations.
Africa’s internet penetration reached only 38% in early 2024, far below the global average of 68%. This persistent gap limits access to essential digital services and constrains economic participation. High data costs, inconsistent infrastructure, and political disruptions continue to define the continent’s connectivity landscape, shaping both development outcomes and investment attractiveness.
Africa remains one of the least connected regions globally, with more than 700 million people still offline. Despite rapid mobile broadband growth, affordability remains a core barrier. Average mobile data prices consume 4.2% of monthly income, more than double the UN affordability benchmark of 2%, while fixed broadband can exceed 15% of household earnings. Mobile broadband dominates access, yet roughly 14% of the population remains unconnected, particularly in rural areas where infrastructure deployment is slow and costly.
Large-scale projects, including the 2Africa and Equiano submarine cables and the expansion of 4G and 5G networks across markets such as South Africa, Kenya, and Egypt, aim to increase capacity and improve coverage. However, governance challenges significantly affect network reliability and investor sentiment. In 2024 alone, 21 state-mandated internet shutdowns were recorded across 15 countries, with Sudan and Ethiopia accounting for prolonged disruptions. These actions resulted in economic losses, reduced business confidence, and elevated operational risk.
Countries like Mauritius and Rwanda demonstrate the benefits of coordinated digital policy, targeted investment, and stable regulation, resulting in stronger broadband penetration and more competitive data markets. Conversely, Nigeria’s digital ecosystem continues to face rollout delays, infrastructure deficits, and regulatory uncertainties despite its large consumer base.
New digital sovereignty policies, including data localization requirements in Kenya and Ghana, aim to stimulate local innovation and safeguard national data. However, they also risk fragmenting the digital market and raising compliance costs for multinational operators and investors. Combined with existing challenges such as affordability constraints, political instability, and inconsistent regulation, these factors contribute to a cautious investment environment.
Africa’s digital development trajectory reveals a dual reality: significant technological progress paired with persistent political and economic obstacles. While infrastructure improvements can unlock growth across fintech, e-commerce, cloud services, and digital education, the benefits will remain uneven without reforms that prioritize open access, affordability, and stable governance. Enhanced digital literacy and stronger innovation ecosystems will also be essential for long-term sector growth.


